Colors
We use two sets of colors depending on the topic. Our main brand colors are blue and orange. For all action buttons, we use a light orange background with black text. Our brand colors meet WCAG Compliance (AA & AAA) for web accessibility.
Pool Primary#275A86
Pool Secondary#DF7B01
Hot Tub Primary#FFC857
Hot Tub Secondary#FFC857
Main Action#FFC857
Fonts
We use two main sans-serif fonts in our brand communications. Both are available through Google Fonts. Our goal is to make our text easy-to-read for everyone.
Poppins Bold For Headings
Arial is used for body copy (web safe). On white backgrounds we use 18px font size and black for contrast (#000000). On light backgrounds text appears in a dark grey (#777777) and on colored backgrounds we use white or black depending on the color.